Opening Session & Keynote, Tuesday, July 29, 9:45 am - 11:00 am

Join David Meerman Scott after the Keynote Session in the Bookstore (in the registration area) for a signing of his latest book.

David Meerman Scott Viral Marketing Strategist The New Rules of Marketing and PR   David Meerman Scott, an online thought leadership and viral marketing strategist will kick off TS² 2008. A former VP-marketing for two publicly traded technology companies, David has developed programs that have won numerous awards and are responsible for selling over $1 billion in products and service worldwide. David is also the author of the number one best selling PR and marketing book: The New Rules of Marketing and PR: How to use news releases, blogs, viral marketing and online media to reach buyers directly.   In his timely keynote, "The New Rules of Marketing and PR," you will learn how to leverage the potential that Web-based communication offers. David will provide a step-by-step action plan for harnessing the power of the new rules of marketing and PR, showing how to identify audiences, create compelling messages, get those messages tot he most consumers possible and lead those consumers directly into the buying process. Told with many case studies and real-world examples, this is a practical discussion about the new reality of PR and marketing sure to spark your next BIG idea!   The opening session will begin with comments by TSEA Chairman of the Board Arthur Veale and the unveiling of the 2008 Focus Award winners and Certified Manager of Exhibits (CME) designees.

General Session, Wednesday, July 30, 3:15 pm – 4:15 pm

Noel Lee Head Monster Monster Cable Products, Inc.   Take a laser-fusion design engineer, drummer in his rock band (Asian Wood), a garage and an idea and turn it into a 90 million dollar market leader. With more than 200 patents in the U.S. and internationally, Monster Cable manufactures more than 4,000 audio products that are sold in some 80 countries, and the company name now decorates San Francisco’s stadium.   Much of the credit for Monster Cable Products' success, as Noel will share with you, goes to how he uses CES and other trade shows. At TS², Mr. Lee will exchange frank views about many aspects of exhibitions that will stimulate new thinking and deliver insights and understandings leading you to your next BIG idea.

Lunch with Your Imagination, Luncheon Keynote, Thursday, July 31, 12:15 pm – 1:15 pm

Tom Deluca Corporate Hypnotist   Open the windows to your imagination as Tom DeLuca uses the power of suggestion, and humor to showcase the wonderful imaginations and personalities within the TS² audience. Part entertainment, part theater, this program demonstrates the inherent creativity of the participants when they’re relaxed, comfortable, and given permission to be themselves. It’s also a reminder that our creativity lies just below the surface. The unique qualities of his Theatre of the Imagination have made DeLuca a regular on the daytime talk shows; as well as the subject of feature articles in People and Rolling Stone Magazines.